Ancore

Ancore is a fourth-generation family business delivering specialist infrastructure across telecommunications, construction and civil engineering. Combining technical expertise with equipment developed for the work they do, the company takes on complex projects across the UK and Ireland. Behind that capability is a close-knit team whose experience, efficiency and good craic bring a human character to an industry that can often feel faceless.

With a new brand and website being developed by Thought Collective, the project needed to reveal both the scale of Ancore’s capabilities and the people behind them. Across three live jobs, the challenge was to capture specialist equipment and technical processes clearly while working around active sites, then bring everything together in a way that felt consistent, credible and personal.

Working alongside Mark at Thought Collective, we followed Ancore’s team across three jobs, filming the equipment in action and the easy working dynamic shared by the crew. An interview with Craig McMillan gave the wider story a clear voice, shaping an overarching brand film alongside individual films from each job. Photography was captured throughout to create a cohesive image library for the new website.