Kindred of Ireland SS26
Within the Garden
The quiet romance of summer.
We brought the pieces to life across the tennis court and greenhouse, capturing the ease, movement and character within the collection.
Irish linen, delicate detailing and garden-inspired tones sit alongside sun-warmed afternoons and slower moments, creating a body of photography and film that feels effortless, playful and distinctly Kindred.
The Client
Kindred of Ireland is a modern heritage fashion house rooted in linen, place and people. Drawing on Ireland’s textile traditions, the brand reimagines natural cloth through expressive silhouettes, playful details and contemporary design. Its collections pair a strong sense of story with the tactile character of Irish linen, creating clothing that feels romantic, distinctive and closely connected to the landscape and craft from which it comes.
The Challenge
The challenge was to translate the feeling of spring returning to the garden across three very different shoot days: controlled e-commerce imagery, a playful tennis setting and a greenhouse filled with flowers. Each environment brought its own demands, from changing outdoor light and sourcing out-of-season props to creating soft, natural-looking studio light. The campaign still needed to feel like one coherent visual world across film, photography and multiple formats.
The Solution
We developed the campaign from the mood board stage through to art direction, location scouting, set building and lighting design. Portview Trade Centre gave us control for the e-commerce imagery, while a private tennis court and family greenhouse brought the garden story to life. Vintage rackets, bespoke tennis balls, terracotta pots and a floral installation by Wilde Studio shaped each scene, with a radio-style narrative connecting the hero film, teasers, garment reels and photography.
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