Coffeeangel
Brew Bags
For days that don't stand still.
Films and stills placed Coffeeangel’s Specialty Brew Bags within days in motion.
One follows a business traveller through the airport, the other an adventurer leaving the city behind.
Each shifts from momentum to a considered coffee break,
supported by campaign edits, product-page loops and brew-process vignettes across multiple formats.
The Client
Coffeeangel is an Irish speciality coffee company that has helped shape Dublin’s modern coffee culture since 2004. Across its cafés and retail range, the brand combines carefully selected, freshly roasted coffee with an approachable understanding of quality. Its identity is built around the belief that exceptional coffee should feel part of everyday life, bringing considered sourcing and preparation into busy routines without making the experience feel complicated.
The Challenge
The challenge was to develop three distinct film concepts that could each express one clear idea: premium coffee wherever the day takes you. Every story required its own locations, talent and props, creating a complex production to coordinate across very different scenarios. The brewing process also needed to be understood instantly on screen, without slowing the pace of the films or allowing the campaign to feel instructional.
The Solution
We developed three film concepts around the contrast between momentum and pause, giving each its own setting, cast and rhythm while keeping the Brew Bag ritual at the centre. Detailed planning brought the locations, talent and props together, while close-up brewing sequences made the process feel simple and intuitive. Campaign photography was created alongside the films, building a cohesive visual world around premium coffee made “For days that don’t stand still.”
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